2013年2月1日,在这个普通的寒冷冬天,陪伴中国家电业已经超过5年的“家电下乡”政策终于向我们挥手说“再见”。回顾过去这5年,最初很简单地以“扩大内需、改善民生、促进社会主义新农村建设”为直接目标而实施的“家电下乡”政策,与“以旧换新”、“节能惠民”两大政策一起,将中国家电业推入高速发展的轨道,同时,在三大政策的作用下,整个家电行业的行进方向也在一定程度上偏离了之前的既定轨迹。 On February 1, 2013, in this ordinary cold winter, the policy of “bringing home appliances to the countryside”, which has been accompanying the home appliance industry in China for more than five years, finally waved to us and said “goodbye.” In the past five years, we reviewed the policy of “bringing home appliances to the countryside” as its direct goal and the policy of “trade-in” with the principle of “expanding domestic demand, improving people’s livelihood and building a new socialist countryside” “Energy-saving Huimin ” two major policies, the Chinese home appliance industry will be pushed into the track of rapid development, at the same time, under the action of the three major policies, the direction of the entire appliance industry is also deviated from the established track to some extent.