与其将希望寄托于公关公司在危机时刻扮演“魔术师”的角色,不如将危机防范意识贯彻到日常管理运营过程中。如今的管理者已经普遍意识到,由互联网和大众传媒推动的任何一个危机事件,其可能造成的无形和有形资产损失都是难以估量的。 Instead of pinning its hopes on the public relations firm in a crisis moment as “Magic ” role, it is better to carry out the crisis prevention awareness to the daily management of the operation process. Today’s managers have generally realized that the potential for intangible and tangible asset damage caused by any crisis triggered by the Internet and the mass media is unimaginable.