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随着国内成品油市场的逐步对外开放,国外著名的石油跨国公司,如埃克森美孚、BP、壳牌不遗余力、通过不同途径、采用各种方式纷纷在国内抢滩布点。这些跨国石油公司通过不断增加加油站零售网络、提高油品质量和增加油品品种,提供标准化、专业化和个性化的优质服务,利用品牌效应培植顾客忠诚、抢夺市场份额,有一种咄咄逼人之势。国内各大石油公司若不尽快采取有效措施,势必会使我们原有的销售网络优势逐渐萎缩,市场份额日渐丧失。提升我国石油销售企业的竞争优势、强化营销管理水平刻不容缓。
With the gradual opening-up of the domestic refined oil market, well-known oil multinational corporations such as ExxonMobil, BP and Shell spare no effort in using various means and various means to gain beachhead deployment in China. These multinational oil companies have an aggressive attitude by constantly increasing the retail network of gas stations, improving the quality of oil products and increasing the variety of oil products, providing standardized, specialized and personalized services of good quality, using brand effects to cultivate customer loyalty and grab market share . If the major domestic petroleum companies do not take effective measures as soon as possible, they will surely make our advantage of the original sales network shrink gradually and the market share will be gradually lost. Enhance the competitive advantage of China’s oil sales companies, strengthen marketing management without delay.