广播的生存和发展问题,若干年来被广播界同仁在不同场合,以不同方式反复论及。然而,有越来越多的因素, 在促使人们继续关注并更深入地研究它。 1992年后的几年中,逐步形成服务对象化、系列化的广播新格局,社会效益、经济效益都在上升,已经向市场迈进。但是,在外部环境不断提出的新的挑战面前,广播的产业经营意识还是太淡薄,全面融入市场的步子还是太慢。加快进入市场成了广播发展的关键,而且刻不容缓。进一步发挥广播系统优势、依靠社会力量办台,这一切都应该围绕加快广播进市场,扩大广播市场占有率来展开、运作。加快进入市场的步伐,这或许就是新世纪指给我们的生存之路。 The issue of the survival and development of radio has been repeatedly discussed in different ways by colleagues in the broadcasting industry on different occasions for several years. However, there are more and more factors that are driving people to continue to pay attention and study it more deeply. In the years after 1992, a new pattern of service-oriented and serialized broadcasting was gradually formed, social and economic benefits were on the rise, and the market was already moving forward. However, before the new challenges that the external environment continuously put forward, the awareness of radio and television industry management is still too weak, and the pace of full-scale integration into the market is still too slow. Accelerating entry into the market has become the key to the development of radio and is urgent. Further exerting the advantages of the broadcasting system and relying on the social forces to set up the Taiwan Strait should all focus on accelerating the broadcasting into the market and expanding the market share of the broadcasting to expand and operate. Accelerating the pace of entering the market may be the way to survival for us in the new century.