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《2015中国新媒体趋势报告》这份报告提出“众媒时代”的核心概念,从而突出媒体正在经历一场全产业链的变革。报告数据来源较为权威,具有特色。通过企鹅智库产品调研和腾讯产品大数据等多项来自互联网公司独家官方数据,强调了当前传媒业叙事迁移、用户迁移、“非媒体”崛起等事实,传媒业正在进行一场全方位的革命(图1)。《未来媒体趋势报告》从传统媒体的发展现状入手,解读传统媒体在融合发展下的崩解与坚守,随后将视野扩展到当下
“2015 China New Media Trend Report” This report presents the core concept of “mass media era,” highlighting that the media is undergoing a revolution in the whole industry chain. Report data sources more authoritative, unique. Through the penguin think tank product research and Tencent product big data and many other exclusive official data from the Internet company, emphasizing the current media industry narrative migration, user migration, “non-media ” the rise of reality, the media industry is undergoing an all-round Revolution (Figure 1). The Future Media Trend Report begins with the development of traditional media, interprets the disintegration and persistence of traditional media under the integration and development, and then expands its vision to the present