“互联网+”战略主要是促进传统的产业与互联网的融合,推动传统产业的经济转型。对新闻传媒业来说,实施“互联网+”的战略就是促进传统的新闻传媒业与互联网相融合,是推动我国新闻传媒业发展的必要手段。这篇文章主要讨论了“互联网+”的概念,特征,并在此基础上,分析了“互联网+”战略下我国的新闻传媒业的营运模式。 “Internet + ” strategy is mainly to promote the integration of traditional industries and the Internet, and promote the economic restructuring of traditional industries. For the news media industry, the strategy of implementing “Internet + ” is to promote the integration of the traditional news media industry with the Internet and to promote the development of China’s news media industry. This article mainly discusses the concept and characteristics of “Internet +”, and on this basis, analyzes the operation mode of China’s news media industry under the strategy of “Internet + ”.