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近年来,户外新媒体通过对城市居民生活轨迹的渗透和接触点的把握,越来越深入地走进人们的视线,同时也得到了各行业广告客户的大力追捧。随着行业的快速发展和各界对户外新媒体的认识加强,户外新媒体的价值也已超越单纯的广告播放模式而升级为户外公共资讯传播的主流渠道。在此升级格局中,具有及时传播能力的户外数字电视将成为户外视频新媒体的主力军。
In recent years, outdoor new media through the life path of urban residents penetration and contact point of grasp, more and more into the people’s attention, but also has been strongly sought after advertisers in various industries. With the rapid development of the industry and the increasing awareness of outdoor new media from all walks of life, the value of outdoor new media has surpassed pure advertising mode to upgrade to the mainstream channel for outdoor public information dissemination. In this upgrade pattern, outdoor digital TV with the ability of timely transmission will become the main force of new outdoor video media.