立项背景随着市场竞争的加剧,企业对大客户的营销服务水平也在不断地提高,一个企业如果没有较高的营销水平和客户管理水平,则很难在竞争中立于不败之地的。因此,中国电信集团大客户事业部特别关注营销技能、大客户管理水平的提升,持续进行了大客户经理营销技能的培训,并立项对 Project Background With the aggravation of market competition, the level of marketing services to large clients is constantly improving. If an enterprise does not have a high level of marketing and customer management, it will be very hard to remain invincible in the competition. Therefore, China Telecom Group, a major customer division special attention to marketing skills, major customer management level, continued marketing manager for large account manager training and project