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随着移动媒体的发展,数字技术为广告提供了新的设计平台,在广告的双向互动传播中,用户有意识的参与其中,并且掌握广告的主动权。手机、移动电视、平板电脑媒体广告以用户为中心的设计,在每一个步骤和阶段都引入用户、考虑用户,了解用户的需求,注重用户体验。对于广大设计师而言,移动媒体广告在交互界面中的图像、文本、声音设计以及交互行为中的转场设计等方面成为关键,更加重视受众的用户体验,注重创意的表现和资源的整合。
With the development of mobile media, digital technology has provided a new design platform for advertising. In the two-way interactive advertisement of advertisements, users consciously participate in them and hold the initiative of advertising. Mobile, Mobile TV, Tablet Media Advertising A user-centric design that introduces users at every step and stage, considers users, understands users’ needs, and focuses on user experience. For the majority of designers, mobile media ads become the key in image, text, sound design and transition design in interactive interface, and pay more attention to audience’s user experience, focusing on creative performance and resource integration.