法国当代哲学家让·鲍德里亚把“符号消费”作为分析后现代社会、生活和文化的一个关键性术语。消费在后工业化时代成为了一种主宰性统治因素,具有重要的革命意义。消费的功能的变革使得符号的系统化运作成为了社会新的组织原则,同时后现代社会在意识形态、社会维度和消费伦理三方面呈现出一种全新的景观。 Jean Baudrillard, a contemporary French philosopher, uses “symbol consumption ” as a key term for analyzing postmodern society, life and culture. Consumption has become a dominant factor in post-industrialization and has important revolutionary significance. The change of the function of consumption makes the systematic operation of symbols become the new organizational principle of society. At the same time, postmodern society presents a completely new landscape in three aspects: ideology, social dimension and consumer ethics.