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报纸通过精心策划具有鲜明主题、能够引起轰动效应的、具有强烈新闻价值的单一的或是系列性组合的营销活动,可以达到更有效的品牌传播和销售促进,从整体上提升报业的品牌竞争力。
The newspaper can achieve more effective brand communication and sales promotion by carefully planning a single or series combination marketing campaign with a distinctive theme, can cause a sensational effect and have a strong newsworthiness, and enhance newspaper brand competition as a whole force.