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都说做生意有本儿难念的经。对于象北京运通这样一家成立于1995年,早年靠做康柏名噪中关村,一年少说也有两三个亿的营业额,而后因业务迅速膨胀造成管理混乱,甚至把自己推向生死边缘,如今经过两年痛定思痛之后,又重整旗鼓、厉兵秣马,确信明年能实现月营业额2000万的中等规模经销商来说,相信在这段顺与不顺的经历中,北京运通一定取到了不少真经。而8月16日,当记者采访了北京运通总经理吴林国之后,也同样从其市场策略中学到了不少生意经。
It is said that there are books that are difficult to read. For a company like Beijing Express who was founded in 1995, it relied on Compaq as Zhongguancun in its early years. It said that there are also two or three billion sales a year, and then management chaos caused by the rapid expansion of business, and even pushing itself to the edge of life and death. After two years of hard work and painstaking efforts, they have regrouped themselves and made concerted efforts to ensure that the medium-scale dealers with a monthly turnover of 20 million next year will believe that Beijing Yuntong must have acquired a number of true Scriptures during this period of disappointment. On August 16th, when the reporter interviewed Wu Linguo, general manager of Beijing Express, he also learned a lot from his marketing strategy.