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现代文化产业的兴起与发展使得大众能真正参与到文化艺术的创造与消费中来,这是文化和历史的发展与进步使然。作为一种审美经济,文化产业首先是一种精神生产活动,其次才是一种经济活动,二者和谐共生才能促进当代文化产业健康发展。马克思主义理论关于“精神生产”、“生产也是消费”和“自由而全面发展的个人”的理论与观点,对于认识和理解当前纷繁杂乱的文化产业现状及其发展具有非常重要的理论价值,能够为当代文化产业研究建构一个具有较大普适性与当代特色的解释框架,进而为引导文化产业健康发展建构一个正确的价值理念。
The rise and development of modern cultural industry enables the public to truly participate in the creation and consumption of culture and the arts, which is the result of the development and progress of culture and history. As an aesthetic economy, the cultural industry is first of all a kind of spiritual activity, and secondly, it is an economic activity. The harmonious coexistence of the two can promote the healthy development of the contemporary cultural industry. The theory and viewpoint of Marxist theory on “spiritual production”, “production is also consumption” and “free and all-round development” are very important for understanding and understanding the current complicated and chaotic situation of the cultural industry and its development The important theoretical value can build an interpretative framework with more generality and contemporary characteristics for the study of contemporary cultural industry, and then construct a correct value concept for guiding the healthy development of cultural industry.