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北京日报在努力宣传党的路线、方针、政策的同时,在报纸发行、广告收入、降低成本、增加盈利等方面,也取得了一些成绩。目前日报发行50多万份,比“文化大革命”前增加了2.4倍,晚报发行90多万份,比“文化大革命”前增加了3倍。报纸利润比“文化大革命”前增加了两倍。北京日报改善经营管理的主要措施有三: 第一、努力扩大报纸发行,增加广告收入。我报院落狭窄,用房紧张,印刷设备少,
While making efforts to promote the party’s line, principles and policies, the Beijing Daily also made some achievements in newspaper distribution, advertising revenue, lowering costs and increasing profits. At present, there are more than 500,000 daily newspapers distributed, an increase of 2.4 times before the Cultural Revolution and more than 900,000 copies issued in the evening newspaper, an increase of three times that before the Cultural Revolution. Newspaper profits tripled before the “Cultural Revolution.” Beijing Daily to improve the management of the three main measures: First, efforts to expand newspaper distribution, increase advertising revenue. I reported hospital narrow, tense room, less printing equipment,