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开展会员制营销管理创新研究和实践,通过信息化手段,以客户需求为导向提供个性化服务,优化会员制管理业务流程,对企业降本节费、扩销增效和优化用工将起到重要作用。2009年,随着国际金融危机对国内实体经济影响的不断加深,国内经济增速明显放缓,成品油消费需求出现下降,加上同年实施的成品油价税费改革和成品油定价机制,国内成品油市场呈现出“需求
To carry out membership marketing research and practice of innovation, through information technology, customer demand-oriented to provide personalized service, optimize membership management business processes, reduce costs, business expansion, efficiency and optimize employment will play an important role effect. In 2009, with the continuous deepening of the impact of the international financial crisis on the domestic real economy, the domestic economic growth slowed down significantly and the demand for refined oil products declined. Coupled with the reform in refined oil tax and refined oil products pricing mechanism implemented in the same year, the domestic finished product The oil market is showing ”demand."