大众传媒具有社会整合的重要功能,发挥大众传媒社会整合功能意义深远,特别是在灾害事件发生时,生命财产的严重损失,迫切需要传媒主动出击,发挥其社会整合功能,进行全民动员,增强战胜灾害的信心,提升民族凝聚力,也为媒体、政府甚至全中国赢得了良好的声誉。本文主要分析在影响深远的汶川地震中大众传媒社会整合功能的发挥。 The mass media has the important function of social integration. It is of far-reaching significance to play the social integration function of the mass media. Especially in the event of a disaster, the heavy loss of life and property urgently requires the media to take the initiative to give full play to its social integration function to mobilize the entire people and enhance the victory. Disaster confidence, enhance national cohesion, but also for the media, the government and even China has won a good reputation. This paper analyzes the mass media social integration function in the far-reaching Wenchuan earthquake.