公益传播如何作为电视媒体品牌提升乃至营销推广的方式?四川卫视有想法。以公益活动引发全社会对公益事业的关注,从而有力提升媒介的社会公信力和品牌影响力,是电视媒体品牌建设内容和路径创新的成功策略。四川卫视延续2008年抗震救灾宣传报道的宏大气势,联合社会各界力量,推出大型全民公益活动《5.12中国·爱——中国娇子·爱心行动》。该活动由四川电视台精心打造,作为公益传播的典范,成为2009年省级卫视最具影响力的 How public welfare communication as a television media brand promotion and marketing as a way? Sichuan Satellite TV has ideas. Public welfare activities to lead the whole society to public welfare concerns, thus effectively enhance the media’s social credibility and brand influence, is the television media brand building content and path of innovation and success strategy. Sichuan Satellite TV continued the magnificent momentum of the 2008 earthquake relief publicity report and unite with all sectors of society to launch the “5.12 China-Love-China Jiaozi Caring Action”. The event was carefully crafted by Sichuan TV as a model for public welfare communication and became the most influential provincial satellite television in 2009