美国的亚利桑那州大峡谷沙漠中,有一家麦当劳的分号,凡到这里来的游人都喜欢在此“解决肚子问题”。其实,较其它地方的麦当劳连锁店,这儿的价格要高出一大截,正如店家标榜的“本店价格最贵”。但人们并不嫌其贵或弃其贵,反倒是喜贵、择贵。这是因为此贵非彼贵,贵在贵得有理,贵在有情。且看店堂里醒目的“诚告顾客”的说法:“由于本地常年缺水,所需用水需从30公里以外运来,其 In the desert of the Grand Canyon in Arizona, USA, there is a McDonald 's semicolon, where tourists come here all like “to solve the problem of stomach. In fact, more than other parts of the McDonald's chain, where the price should be higher than a large section, as advertised by the store, ”the most expensive shop price.“ But people are not too expensive or expensive, but they are more expensive and more expensive. This is because you are not expensive, expensive and reasonable, and expensive. And look at the store's eye-catching ”honest customer“ argument: ”Due to the local year-round water shortage, the required water to be shipped from 30 km away, its