网络营销中不良经营行为比较普遍,研究解决并规范网络营销行为十分必要,学术界对这一问题的关注度不高,研究成果不多。应当认真研究网络不良行为的产生背景,寻求治理途径。从源头治理,从长远考虑,建全法规,营造良好的网络文化。 The bad business behavior in network marketing is relatively common. It is very necessary to study and standardize the network marketing behavior. The academic circles pay little attention to this issue and there are not many research results. The background of the bad behavior of the Internet should be carefully studied and the way of governance should be sought. Governance from the source, long-term considerations, building regulations, and creating a good network culture.