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消费者与节目内容是媒介选择的考量标准这一次蒙牛酸酸乳在媒介选择上其实并不受限于电视还是网络,关键还是两点1、消费者在哪里;2、内容是否适合。互联网发展到现在,它的普及性和渗透性已经是任何一个广告主都不可以忽视,或者说必须要非常重视的平台,而对于这个平台,考察的硬指标很简单,我们无非会看这个平台的独立用户的数量,浏览内容的时间长度,访问网站的频次。更深入看,我们会看这个网站接下来对内容的投入,包括购买版权的投入和自制内容的投入。
Consumers and program content is the media selection criteria This time in the media choice Mengniu sour is actually not limited to the television or the Internet, the key is two 1, where the consumers; 2, the content is suitable. Its popularity and penetration has become a platform that any advertisers can not neglect, or must attach great importance to, and for this platform, the hard indicators to examine are very simple, and we will see the platform The number of independent users, the length of time browsing content, frequency of visits to the site. A closer look, we will look at this site, then the content of the input, including the purchase of copyright investment and homemade content investment.