已过不惑之年的英特尔正在悄然发生改变——它开始启动英特尔公司形象宣传;它开始实行更为简洁、清晰的产品划分方法;它试图挣脱严肃的科技形象,表现得更为活跃、更有亲和力;进入中国整整25年后,它也逐渐摸索出了一套适合本土环境的渠道管理机制。 Intel has been quietly changing its story for the past year, beginning with the launch of Intel’s corporate image campaign. It has embarked on a more concise, clear-cut approach to product differentiation. It has sought to break away from a serious technological image and become more active Affinity; After a full 25 years into China, it has also gradually developed a set of channels for local environment management mechanism.