上海有条绍兴路。绍兴路上有家汉源书店。2002年春节的第一天,有个年轻人在这家书店里坐着发呆。他一言不发,目不斜视,从年初一到年初七,一连坐了七天。这个年轻人便是今天分众传媒的当家人江南春。当时,江南春已是一个小老板,他在经营一家广告公司,一年有一百多万的营业额,小日子过得还是挺滋润的。但他并不留恋眼前的小桥流水,相反,却有一种挥之不去的危机感。他意识到类似自己这样的公司,不过是文化链上的“末端”,既受制于客户,又受制于传媒,随时有“断裂”的危险。他在七天发呆的时间里,只思考一个问题:还有更好的路可走吗?他想换一种活法。 Shanghai Shaoxing Road. Shaoxing Road, a home source bookstore. On the first day of the Spring Festival in 2002, a young man sat in a daze in the bookstore. He did not say anything, head stare, from the beginning of the year to the beginning of the seventh day, sat for seven days. This young man is now Jiangnanchun, a member of Focus Media. At that time, Jiang Nanchun is a young boss, he is running an advertising company, a year more than one million turnover, a small day flies still quite moisture. But he does not nostalgia for the current bridge, on the contrary, there is a sense of crisis lingering. He realized that a company like himself was nothing more than a “terminal” in the cultural chain, subject to the client, subject to the media, at any time “broken” the danger. In a trance of seven days, he only ponders one question: is there a better way to go? He wants to change a living law.