论文部分内容阅读
三网融合既是技术驱动的被动过程,也是媒体有计划有步骤因应调整的主动过程。CCTV采取主动因应策略,顺应媒体竞争潮流,努力推动五大价值平台建设,成绩斐然。一、打造跨媒体整合强势平台CSM全国测量仪收视率调查数据显示,2011上半年,CCTV总收视份额稳定在30%以上,单周收视份额更一度高
Triple play is not only a technology-driven passive process, but also a step-by-step process in response to the media’s adjustment process. CCTV took the initiative to cope with the strategy, follow the media competition trend, and strive to promote the construction of five major value platforms, impressive performance. First, to build a strong platform for cross-media integration CSM National Survey meter ratings survey data show that in the first half of 2011, CCTV total ratings share steady at 30%, one-week share of the ratings once more high