论文部分内容阅读
近年来随着中国电影产业化深入,互联网技术革新升级,以及互联网商业化程度加深,网络影评研究遭遇瓶颈,其数字化特征及商业化性质在认知判断和实际操作层面都给研究带来困难。从传播政治经济学的角度来看,赛博空间即是数字化和商业化共同构建的结果,而这也恰好是网络影评数据化现象的最佳注解。数据化的网络影评往往被“众声喧哗”的标签一笔带过,然从“DIKW知识模型”角度看,数据、信息、知识、智慧之间是可以转换的,而且通过现有诸如文本挖掘技术可以处理。
In recent years, with the deepening of the industrialization of Chinese movies, the upgrading of Internet technologies and the deepening of the commercialization of the Internet, bottlenecks have been encountered in the research of online video criticism. Both the digital features and the commercialized features have caused difficulties in the research on cognitive judgments and practical aspects. From the perspective of the dissemination of political economy, cyberspace is the result of a combination of digitalization and commercialization, which is exactly the best annotation of the phenomenon of online video critics. Data online criticism is often accompanied by a “noise” label, but from the “DIKW knowledge model” perspective, data, information, knowledge, wisdom can be converted between, and through existing text such as text Mining technology can handle.