本文概括了修辞运用语言手段所达到的表达效果以及广告文案在传递商品信息、提高企业知名度中所实现广告的推广促销。并举例展现修辞的表达效果与广告文案的推广促销的良好结合,使得广告表现能力大大提高,因此修辞的运用将是广告文案在发展中的最佳助力。 This article summarizes the rhetorical use of language means to achieve the effect of expression and advertising copy in the delivery of product information to enhance the visibility of enterprises to achieve the promotion of advertising. And an example is given to show the good combination of the rhetorical expression and the promotion of the advertisement copy so as to greatly improve the performance of advertisement. Therefore, the application of rhetoric will be the best aid for the development of advertisement copy.