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符号营销是品牌竞争的现代手段之一。现代市场上的品牌不仅名字要好听,而且标志要独特。个性、简约、独特、完善的视觉符号能将品牌的内在价值提升,以促进品牌的个性化、时尚化和价值化进程,从而推动产品营销。绝对伏特加(ABSOLUTVODKA)就是商业符号史上的一个奇迹。
Symbolic marketing is one of the modern means of brand competition. The brand name in the modern market is not only good to hear, but also the logo to be unique. Personality, simplicity, unique and perfect visual symbols can enhance the intrinsic value of the brand to promote the brand’s personalization, fashion and value of the process, thereby promoting product marketing. Absolut Vodka (ABSOLUTVODKA) is a miracle in the history of commercial symbols.