论文部分内容阅读
广告对于销售企业而言具有重要的商业价值,名人代言涉农广告是商业广告运作中的一个重要组成部分,在现代市场营销中占据重要地位,它是市场需求与市场供给之间相互结合的产物,与其他类型的商业广告相比优势明显。然而,在涉农宣传领域之内,媒体中名人代言的涉农广告往往存在诸多的问题,这些问题轻则影响企业的社会公众形象,影响产品的销售量,重则触犯法律将企业推向倒闭的边缘,所以加强对涉农广告的营销管理势在必行。
Advertising is of great commercial value to the sales enterprise. Celebrity endorsement agriculture-related advertising is an important part of the operation of commercial advertising. It occupies an important position in modern marketing. It is the product of the combination of market demand and market supply , Compared with other types of commercial advertising obvious advantages. However, within the field of agriculture-related publicity, there are often many problems with agricultural advertisements celebrity endorsements in the media, ranging from light of the impact on the corporate public image, affecting the sales volume of products, and at the expense of breaking the law and pushing the enterprises to go bankrupt Therefore, it is imperative to strengthen the marketing management of agriculture-related advertisements.