论文部分内容阅读
随着同行业的企业越来越多,进入市场的产品越来越丰富,客户的可选择度也越来越大,传统的营销方式就难以达到预期的目的,从而引发营销资源的浪费。和我国大部分企业一样,作为中石化旗下的化工产品企业,也面临着这样的难题。要想保证中石化化工产品不断走向市场,获取一定的市场份额,必须大力加强市场研究,努力推进化工产品的精细营销。文章首先介绍了精细营销的涵义及特点,叙述了精细营销的主要环节,然后针对中石化化工产品的精细营销进行了认真、详细的阐述,为中石化化工产品销售提供了参考。
With more and more enterprises in the same industry and more and more products entering the market, customers are more and more selective. The traditional marketing methods are difficult to achieve the expected purpose, resulting in the waste of marketing resources. Like most of China’s enterprises, Sinopec’s chemical products enterprises also face such a challenge. To ensure that Sinopec chemical products continue to market, access to a certain market share, we must vigorously strengthen market research, and strive to promote the fine chemical products marketing. The article first introduces the meaning and characteristics of the fine marketing, describes the main links of the fine marketing, and then elaborately elaborate on the fine marketing of the Sinopec chemical products, which provides a reference for the sales of the Sinopec chemical products.