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随着电力市场化改革的不断推进,传统的电力营销运行模式已经不能适应当前的发展要求。因此,在智能电网大力发展的背景下建立一套智能营销分析测算系统是十分必要的。它主要包括并网电站的结算和管理、网内负荷和供电量的预测、电力电量平衡测算、电力公司盈亏点测算。运用经济手段减少电力公司风险的方法探讨,将电力营销面对的购售数据统一管理、规范。并在此基础上进行营销状况的分析,为电力公司的营销策略提供准确、可靠的决策辅助。
With the continuous promotion of market-oriented electricity reform, the traditional operation mode of electricity marketing can no longer meet the current development requirements. Therefore, in the context of the development of smart grid to establish a set of intelligent marketing analysis and evaluation system is very necessary. It mainly includes the settlement and management of grid-connected power plants, the forecast of load and power supply in the grid, the calculation of the balance of power and power, and the calculation of the profit and loss of power companies. The use of economic means to reduce the risk of power companies approach to discuss, the marketing of electricity sales to face the unified management of data, standardize. And on the basis of the analysis of marketing conditions for the power company’s marketing strategy to provide accurate and reliable decision support.