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一段时间以来,很多房地产广告都打出了“买房跑赢CPI”的广告。在地产广告中引入CPI的概念,不能不说是一种“进化”。对那些不知CPI为何物的人来说,这种广告究竟有何效果,暂时也未可知。这种广告的意思是,只要你买了房子,作为资产,房价涨的肯定比CPI涨得快,所以,你买房肯定值。地产商的目的很简单,就是让人们来买他建的房子,至于房子买了以后是自己住,还是出租当房东,这并不重要。
For some time now, many real estate ads have hit the “Buy a House Outperforms CPI” ads. The introduction of the concept of CPI in real estate advertising, can not but say that it is an “evolution ”. For those who do not know why the CPI thing, the effect of such advertising, for the time being unknown. The meaning of this ad is, as long as you buy a house, as an asset, house prices rose certainly faster than the CPI, so you buy a house affirmative. The purpose of the real estate agent is very simple, is to let people buy the house he built, as the house to buy later live, or rent the landlord, it does not matter.