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视觉传达的实质就是信息传播,故视觉设计不仅要注意信息的传播方式和传播速度,还要注意信息传播的有效性。在视觉传达过程中,设计师和受众的交流是一个双向的过程。随着全球经济一体化进程的展开,各地区文化有一定程度的融合,相互产生了影响,视觉语言的国际化趋势日趋明显,并在一些领域逐步取代地域化特征而成为视觉文化传播的主流。作为国际化的视觉设计在跨区域传播的过程中必然面临不同民族特征、信仰体系、思维模式等差异,如何让设计既具备传达设计思想的便捷功能,又保持语意的清晰完整,这就需要对不同地域、不同民族的受众心理进行分析和研究。
Visual communication is the essence of information dissemination, so visual design should not only pay attention to the way of information dissemination and speed of communication, but also pay attention to the effectiveness of information dissemination. In the visual communication process, the communication between designer and audience is a two-way process. With the unfolding of the global economic integration, the cultures of different regions have a certain degree of integration and influence each other. The trend of the internationalization of visual language has become increasingly clear. In some fields, it gradually takes the place of regional features and becomes the mainstream of visual culture. As the international visual design in the process of inter-regional communication is bound to face different ethnic characteristics, belief system, thinking patterns and other differences, how to make design not only have the convenient function of conveying design ideas, but also to maintain the clear and complete semantic meaning, which requires Different regions, different ethnic audience psychology analysis and research.