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在互联网技术日益发达的当今社会,微博平台应运而生且蓬勃发展,给人们的即时交流提供了更大的便利。微博独特的信息传播模式使得粉丝群体的发展产生了变化,其中意见领袖的形成、影响也产生了变化。
In today’s society where Internet technology is increasingly developed, the Weibo platform has emerged and flourished, providing greater convenience to people’s immediate exchange. Weibo’s unique mode of information dissemination has brought about changes in the development of fan groups. The formation and impact of opinion leaders have also changed.