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中国第一个自主品牌将出现在法拉利F1赛车上!4月17日,潍柴集团在上海召开了潍柴国际化品牌的全球发布会,潍柴的新品牌已经按照新的年度赞助合约规定,出现在法拉利F1赛车与赛车选手及团队的装备和服装上,通过法拉利F1车队的全球征战,潍柴品牌知名度也将在国际间大幅提升。这与潍柴的“野心”相吻合:冲刺2000亿元营业额,进军世界500强!
China’s first self-owned brand will appear on Ferrari Formula One cars. On April 17th, Weichai Group held a global conference of Weichai International brand in Shanghai. Weichai’s new brand has been stipulated under the new annual sponsorship contract. Appeared in the Ferrari F1 racing car and racing equipment and team equipment and clothing, through the global campaign of the Ferrari F1 team, Weichai brand awareness will also be significantly improved in the international community. This is in line with Weichai’s “ambition”: sprinting 200 billion yuan in turnover and entering the top 500 in the world!