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高校体育教育要以终身体育为指导思想,良好的体育消费是终身体育不可缺少的方面。体育活动作为大学生业余生活的重要组成部分,近年随着观念的改变及大学生可支配费用的增加。体育消费从无到有,在高校中已经广泛存在,青海大学学生也不例外,而且消费的水平在不断提高,和大学生了支配费用呈正相关趋势,对大学生体育消费观念的研究,是所有体育消费问题研究中极其重要的领域,对正确引导大学生体育消费,培育体育市场、提高体育消费水平,更重要的是如何培养大学生良好的终身体育健身意识有着积极重要的意义。
Physical education in colleges and universities should take lifelong sports as the guiding ideology, and good sports consumption is an indispensable aspect of lifelong physical education. As an important part of college students ’amateur life, sports activities have changed with the concept and the increase of undergraduates’ disposable expenses in recent years. Sports consumption from scratch, has been widely existed in colleges and universities, students in Qinghai University is no exception, and the level of consumption continues to increase, and the university students have a direct correlation with the trend of consumer spending, the concept of college sports consumption, all sports consumption The extremely important field in the research of the problem is of positive and important significance for correctly guiding college students sports consumption, fostering the sports market and raising the level of sports consumption. More importantly, it is of great significance to cultivate college students a good sense of lifelong physical fitness.