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5月,非典肆虐。网络事业却在这场传统媒体的“集体失意”中高歌猛进,中国网民突破6800万大关,互联网已经成为都市人群获得新闻的主渠道,有人预测中国互联网服务市场的整体规模在2002年～2005年将保持平均116％的增长速度,成为全球最具活力的互联网市场之一。同时,三大本土门户网站在纳斯达克观察者的吹捧声中一路走高,不仅成就了网络事业的持续发展,而且出人意料地诞生了中国首富。在这样一个时代背景中,汪延以新浪首席执行官的姿态进入到千万网民视野之中。新浪要去向何方?6月,汪延作为公共人物频频出现在报端,他的温文尔雅与平易近人给公众一个值得信任的形象,但汪延需要向公众提交的业绩答卷到11月方雏形初具,新浪“一切由你开始”的品牌再造工程正式启动。
In May, SARS raged. The Internet business has been making tremendous strides in this “collective frustration” of traditional media. The number of Internet users in China has exceeded 68 million. The Internet has become the main channel for the urban population to obtain news. Some people predict that the overall size of China’s Internet service market will be between 2002 and 2005 Will maintain an average growth rate of 116% and become one of the most dynamic Internet markets in the world. In the meantime, the three domestic portals have been rising all the way among the Nasdaq observers, not only for the continued development of the network but also for the unexpected birth of China’s richest man. In such an era background, Wang Yan Sina CEO into the eyes of millions of Internet users. Sina to go where? In June, Wang Yan as a public figure frequently appeared in the newspaper, his gentle and approachable to the public a trustworthy image, but Wang Yan need to submit to the public performance of the questionnaire to the beginning of November square shape, Sina The brand rebuilding project “Everything Starts With You” officially started.