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我国大部分油田已经进入中后期开发阶段，油气剩余可采储量明显减少，吨油成本显著上升，国际油价下跌，严重影响了企业经济效益。为此，油田除了加强成本控制、加大科技投入、加快现代企业制度建设等措施外，更重要的是正在寻求新的经济增长点。大力发展天然气工业，开拓天然气市场将成为研究的热点。重点讨论了ＮＧＶ 的优势、营销策略和运作方法。并指出应充分利用政府行为和市场行为及行业的互补性来开拓ＮＧＶ 市场。在运作方法上，根据用户需求量、用户类型、地理位置、产品特点等来细分市场，并确定相应的目标市场。最后，给出了Ｔ 油田开拓ＮＧＶ 案例。
Most of our country’s oilfields have entered the middle and late stage of development. The remaining recoverable reserves of oil and gas dropped significantly, the cost of tonnage oil increased significantly, and the drop of international oil prices severely affected the economic benefits of enterprises. To this end, the oilfield in addition to strengthening cost control, increase investment in science and technology, accelerate the construction of modern enterprise system and other measures, more importantly, is seeking new economic growth point. Vigorously develop the natural gas industry, open up the natural gas market will become a hot research. Focus on the advantages of NGV, marketing strategies and methods of operation. And pointed out that we should make full use of government behavior and market behavior and the complementarity of the industry to open up NGV market. In the operation method, according to user needs, user types, geographical location, product features, etc. to segment the market, and determine the appropriate target market. Finally, the case of developing T-NGV is given.