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本文通过研究,分析了大学生体育健身消费动机的现状,提出了促进大学生体育健康消费动机发展的建议,对于促进大学生体育健身消费动机的发展,促进体育产业发展具有积极的意义。
This paper studies and analyzes the status quo of college students’ motivation for sports fitness and puts forward some suggestions on how to promote the motivation of college students’ healthy consumption. It has positive significance to promote the development of college students’ fitness motivation and promote the development of sports industry.