近来,将广告语申请注册为商标的情况越来越多,但广告语的语言结构比普通的商标标志复杂,消费者通常难以将其作为商标识别。但广告语是否具有显著性不能一概而论,需考虑广告的类别、广告语的类型、独创性与所使用行业的习惯以及使用情况等因素,综合判断。 Recently, there have been more and more cases of registering slogans as trademarks, but the linguistic structure of slogans is more complex than ordinary trademark signs, and consumers often find it difficult to identify them as trademarks. However, whether or not the slogan is distinctive can not be generalized. The type of advertisement, the type of slogan, the originality, the habit of using the industry, and the usage are taken into consideration.