市场化理念在节庆旅游管理中的运用探析

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近年来,伴随着生活水平的不断提高,越来越多的人热衷于外出旅游,旅游事业迅速发展。然而,我国相关旅游管理部门的节庆旅游管理还存在诸多弊端,以行政干预市场的现象屡次出现,加强对旅游特别是节庆“黄金周”等旅游管理显得尤为迫切。在社会主义市场经济体制下,相关管理部门要按照市场发展规律对旅游资源进行合理配置,充分发挥市场在旅游资源配置中的基础作用,不断提升旅游服务和品质及相关配套设施建设,促进我国节庆旅游管理工作健康、合理、有序开展。 In recent years, with the continuous improvement of living standards, more and more people are keen on traveling and the rapid development of tourism. However, there are still many drawbacks to the festive tourism management of relevant tourism administrations in our country. The phenomenon of administrative intervention in the market often appears, and it is particularly urgent to strengthen the tourism management especially for tourism, such as the “Golden Week”. Under the socialist market economic system, the relevant administrative departments should rationally allocate tourism resources according to the law of market development, give full play to the basic role of the market in the allocation of tourism resources, and continuously improve the construction of tourism services, quality and related supporting facilities and promote the festival of our country Tourism management is healthy, reasonable and orderly.
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