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现在,大部分消费品品牌都陷入无法创造价值的困境,少数例外者之所以能找到并发掘品牌的价值潜力,则得益于它们所采用的一套为品牌注入“能量”的策略。
Nowadays, most consumer brands fall into the category of unable to create value. The reason why a few exceptions can find and discover the potential value of a brand benefits from a set of strategies adopted by them to inject “energy” into the brand.