论文部分内容阅读
目前,我国摩托车行业已初步发展成为较为完整的工业体系和有较强实力的新兴产业。正确把握摩托车工业的发展阶段及其特点,对调整产品结构,提高产品质量,制定产品战略和营销战略具有十分重要的意义。 一、影响摩托车市场的主要因素 ①宏观环境将为摩托车市场的正常运行提供基本保证。1993年下半年以来的宏观调控政策保证了国民经济的持续、稳定、健康发展。同期摩托车生产年均增长达到
At present, China’s motorcycle industry has initially developed into a more complete industrial system and a strong new industry. Correctly grasp the stage of development of motorcycles industry and its characteristics, the adjustment of product structure, improve product quality, product strategy and marketing strategy is of great significance. First, the main factors affecting the motorcycle market ① macro environment for the normal operation of the motorcycle market to provide a basic guarantee. The macro-control policies since the second half of 1993 have guaranteed the sustained, steady and healthy development of the national economy. Over the same period motorcycle production reached an average annual growth