17世纪英国著名哲学家约翰·洛克有一句非常著名的论断:“人类的大脑生来是一张空白的刻写板。”1这句话用来比喻成人可以在儿童心里留下预设的内容,将儿童塑造成为社会的人。在传统社会中,这种“社会教化”主要是通过学校和家庭来实现的。但是,电子媒介的出现改变了儿童知识获取的模式,大众媒介开始和家庭、学校争夺对儿童的信息控制权,成为除学校和家庭之外的第三教育系统。媒介对青少年的人格成长、精神发育、知识训练,开 The famous British philosopher John Locke in the 17th century made a very famous assertion that “the human brain is born with a blank writing pad.” 1 This phrase is used to describe that adults can leave a predetermined content in their children’s hearts Shaping children as social beings. In traditional society, this “social education” is mainly achieved through schools and families. However, the advent of electronic media has changed the pattern of children’s access to knowledge, and the mass media has begun to compete with families and schools over the control of children’s information and become the third educational system in addition to schools and families. Media on the growth of young people’s personality, mental development, knowledge training, open