背景资料2003年9月27日,国美电器宣布由于“返券”有违“薄利多销、诚信为本”的经营原则,从9月27日起,全国的国美电器都将停止在促销活动中返券,已印制的返券全部销毁,在“十一”黄金周期间将采取价格直降、购物抽奖等其它方式促销。与此同时,国美公布了“降价促销白皮书”,揭 Background Information September 27, 2003, Gome announced that because the “coupon redemption” contrary to the “small profits but quick turnover, honesty” business principles, from September 27 onwards, the country’s Gome will stop in the promotional activities Rebate vouchers, vouchers have been printed all destroyed, during the “11” Golden Week will take price straight down, shopping draw and other ways to promote. At the same time, the United States announced the “White Paper on price promotions,” expos