创新与品牌愈发成为核心竞争力。如今,欧洲正掀起一股势不可挡的低成本经济潮,其触角已深入到欧洲人生活的方方面面。走在德国的大街小巷,记者常惊奇于一家家“一夜间冒出来”的一欧元商店和折扣店。在小商店的“低价革命”面前,众多大商场也开始降价销售。除了零售业,服务业也大打“低价牌”。为了节约成本,一些商业机构从顾客服务中削减项目。英国瑞安航空公司规定,订购 Innovation and brand more and more become the core competitiveness. Today, Europe is setting off an overwhelming wave of low-cost economies that have penetrated into all aspects of European life. Walk in the streets of Germany, the reporter often surprised at a “one night to pop up,” a euro stores and discount stores. In the small store “cheap revolution ” before, many shopping malls also began to cut sales. In addition to the retail industry, the service industry also hit the “low price card.” To save costs, some businesses cut back on customer service. British Ryanair rules, order