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观光农业是旅游业与农业相结合的一种交叉性产业,是现代农业的重要发展方向之一。河北省加快发展观光农业,对于解决三农问题、建设社会主义新农村具有重要意义。为此,运用SWOT分析方法,对河北省发展观光农业的优势、劣势、机遇和威胁进行了具体的分析,并在此基础上结合河北省观光农业发展的实际情况,从提高认识水平、加大投资力度、合理规划、充分开发、突出特色、加强基础设施建设和提高服务水平和广辟客源途径等方面,对河北省观光农业发展对策进行了初步探讨。
Sightseeing agriculture is a kind of intersecting industry combining tourism and agriculture, which is one of the important development directions of modern agriculture. To speed up the development of sightseeing agriculture in Hebei Province is of great significance to solving the problems concerning agriculture, rural areas and farmers and building a new socialist countryside. Therefore, SWOT analysis method is applied to analyze the advantages, disadvantages, opportunities and threats of sightseeing agriculture in Hebei Province. On the basis of this, combined with the actual situation of sightseeing agriculture development in Hebei Province, from the perspective of raising awareness and increasing Investment, reasonable planning, full development, highlighting characteristics, strengthening infrastructure construction and improving service level and widening customer sources and other aspects of tourism in Hebei Province to develop a preliminary discussion of the strategy.