当今社会,互动观念深入人心。无论在什么领域,政治、文化、经济、军事……尤其是传播媒体里“互动”已经不是个新鲜的名词。银屏中互动节目层出不穷,网站里更是设有互动专区……可以说,互动已经是能够繁荣各个领域的不可或缺的因素。互动,是一个泊来语,即英语transaction,可理解为涉及到两个或更多的人并影响到所有当事人的交流。如例句“A rich sense of the transaction between writer and reader”(William Zinsser)“作者与读者之间丰富的意识交流”(威廉·津瑟)。互动——transaction在心理学上占有重要地位。因为心理学研究认为人的社 Today’s society, the concept of interaction enjoys popular support. No matter in what areas, political, cultural, economic, military ... especially in the media “interaction” is not a new noun. There are an endless number of interactive programs on the screen and an interactive zone in the website ... It can be said that interaction has become an indispensable factor for the prosperity of various fields. Interaction is a parked language, ie, English transaction, understood as involving two or more people and affecting the communication of all parties. Examples are “A rich sense of the transaction between writer and reader” (William Zinsser) “A rich exchange of ideas between author and reader” (William Zinser). Interaction --transaction plays an important role in psychology. Because psychology studies think human society