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长期以来,广播电视业被界定为上层建筑,但随着社会主义市场经济的不断深入和改革开放的不断深化,广电传媒己不仅仅是宣传媒体了,它还需要强化市场经营行为来发展壮大自己。特别是在地市级电视台人员数量增加,设备不断更新情况下,如果不实行产业化运作,不拓宽经营渠道,地市级电视台已无法生存发展。
For a long time, the radio and television industry was defined as the superstructure. However, with the continuous deepening of the socialist market economy and the deepening of the reform and opening up, the radio and television media have become more than just propaganda media. They also need to strengthen their market operation to develop themselves . Especially in the number of prefectural-level television stations increased, equipment constantly updated circumstances, if not implement the industrialization operation, do not broaden the business channels, municipal television stations have been unable to survive the development.