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2012年,美国报业数字内容收费大潮开启并初见成效。在2005年第一波收费潮中失败的尝试如今却出现转机,原因在于收费模式由粗放走向精细。回顾收费之路曾经面临的困境,解析收费模式的多元化特征,找出收费潮流面对的问题与挑战,对我国报业数字内容收费实践提供实用的参考。
In 2012, the tide of digital charges on the U.S. newspaper industry started and achieved initial success. Attempts to fail in the first wave of charges in 2005 are now turning around as the toll mode has moved from extensive to refined. Reviewing the difficulties that the toll road once confronted with, analyzing the diversified characteristics of toll mode, finding the problems and challenges facing the trend of toll collection, and providing practical references for the practice of digital content charging in the newspaper industry.