港口轮驳企业是港口生产作业中不可或缺的企业。港口轮驳企业作为公共服务、生产服务企业,在其自身发展过程中需要有品牌的支持,但其品牌建设因受港口地理位置、外部经济环境、内部资源条件、集团文化背景等因素的影响,而产生了与其他企业有所不同的品牌建设观。一、港口轮驳企业品牌建设不足之处1.品牌意识薄弱长期以来,港口轮驳企业由于受到经营机制、业务范围、作业地域、人力资源、经济环境等因素 Harbor barge business is an indispensable enterprise in port production. As a public service and production service enterprise, the port turnaround business needs brand support in its own development process. However, due to the influence of such factors as port geographical location, external economic environment, internal resource conditions and the cultural background of the group, And produced a different concept of brand building with other companies. First, the lack of brand building port rotation Polo dot brand awareness is weak for a long time, the port polling business due to operating mechanism, scope of business, operating area, human resources, economic environment and other factors