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大多数公司难以吸引优秀的人才,其主要原因不在于薪水,对于当今的美国人,特别是千禧一代来说,薪水的多少没那么重要,他们更看重的是一个有着强大使命感的公司,以及一份能为他们的生活带来变化的工作。班杰利(Ben&Jerry’s)、多芬(Dove)、好乐门(Hellmann’s)和立顿(Lipton)这4个品牌的共同点是什么?它们当中每一个都是联合利华旗下400多个品牌中的一员。作为世界上最大的日用消费品公司之一,联合利华旗下400多个品牌的产品畅销全球190多个国家和地区,2014财政年度,公司全年销售额超过480亿欧元。
Most companies find it hard to attract talented people. The main reason is not salary. For the current generation of Americans, especially the Millennials, the amount of salary is less important. What they value is a company with a strong sense of mission. And a job that can make a difference in their lives. What do the four brands like Ben & Jerry’s, Dove, Hellmann’s and Lipton have in common? Each of them is among the more than 400 brands under Unilever’s One member. As one of the largest daily consumer products companies in the world, Unilever’s more than 400 brands sell well in more than 190 countries and regions. In fiscal year 2014, the company’s annual sales exceeded 48 billion euros.